Influencer marketing has become a lot more mainstream in India. Large businesses and brands understand the importance of influencer marketing, but most of them don’t know who the influencers are, who are the biggest influencers, or how much they charge. We’ve analysed the most popular influencers in India to give you a detailed picture of influencer marketing and the state of Indian influencers.
Komal Pandey
One of the most loved celebrities in India has a net worth of $4 million as of 2022. That’s about Rs 30 crore in Indian rupees.
Besides all her worth, she earns Rs 3.7 crore each year from her youtube income, investments, salary, brand promotions, investments, real estate and stocks. On top of this, she also charges brands Rs 31.5 lakh for endorsements.
Kritika Khurana
More popularly known as @thebohogirl is a social media influencer with 1.7 million followers. In 2020, she was named Cosmopolitan’s Influencer of the Year and charges between Rs 3.75 lakh for a post and Rs 1 – 3 lakh for a video. Her net worth is approximately Rs 15 Cr.
Aashna Shroff
Aashna Shroff has 937k followers on Instagram and is considered a fashion and beauty influencer with content that has hundreds of fans online. She earns approximately Rs 2.65 lakh per paid post on Instagram. With a net worth of Rs 37 crore, she is one of India’s highest-paid social media influencers.
Varun Aditya
Varun Aditya is a wildlife photographer and has 2 million followers on Instagram. For a single post on his Instagram account, he charges Rs 8.6 lakh, making him one of the highest-paid social media influencers in India.
We hope you enjoyed our article on top influencers in India. With this knowledge, we hope you will be able to make more informed decisions on who to follow and learn from on social media.