In 2023, the world of social media is rapidly changing, and it’s important to stay up-to-date with the latest updates and features. From Instagram to Twitter and Facebook to LinkedIn, each platform is introducing new tools and functionalities to help users better connect with their audiences and achieve their marketing goals. This blog post will look at some of the most significant social media updates you need to know about in 2023.
Instagram adds lead forms as a CTA button option on business profiles.
Instagram has added a new feature for business profiles called “Lead Forms”, which allows users to add a call-to-action (CTA) button in their profile that directs users to a form where they can enter their contact information. This feature is designed to make it easier for businesses to collect leads and contact information from their followers on the platform. The lead forms can be customized with different fields such as name, email, and phone number and can be used for various purposes, such as collecting sign-ups for a newsletter or event, scheduling appointments, or requesting more information about a product or service. Businesses can see these leads in their Instagram Insights.
Twitter tests out ‘Verified Views’ as it pushes Twitter blue take-up.
Twitter is testing a new feature called “Verified Views”, which allows users to see how many people have viewed their tweets. The feature is currently being tested among a select group of users and has yet to be widely available. This feature aims to give users more insight into how their tweets perform and engage with their audience. The feature is available to users who have purchased “Twitter Blue,” a paid subscription service that offers additional features such as the ability to undo tweets and access a library of custom emojis. Twitter is continuing to push Twitter Blue as a way for users to get more out of their experience on the platform.
Youtube launches the new ‘Study Hall’ initiative, enabling users to earn college credits online.
YouTube has launched a new “Study Hall” initiative, allowing users to earn online college credits. The initiative is a collaboration between YouTube and several colleges and universities across the United States. Study Hall will offer a variety of college-level courses on YouTube, which professors will teach from participating institutions. Users who complete the courses will be able to earn college credit. This initiative aims to make higher education more accessible to people who cannot attend traditional college classes. In addition, the courses will be available to anyone with an internet connection, regardless of their location or financial situation. This move from YouTube aims to enhance the education system and provide more opportunities for people to learn and grow.
Discord acquires anonymous teen connection app ‘Gas.’
Discord has announced the acquisition of Gas, an anonymous teen connection app. Gas is an app that lets teens connect anonymously in a safe and moderated environment. It allows them to share their thoughts and feelings without the fear of judgement or bullying. The app was created to address teens’ mental health crises and provide them with a safe space to talk. With this acquisition, Discord plans to integrate Gas’ anonymous chat feature into its platform, providing its users with a safe and secure way to connect with others. The acquisition is a move by Discord to address its users’ mental health concerns and provide a better way for them to communicate with each other.