You must have come across plenty of trending hashtag campaigns but not all are as interesting or as memorable.
With brands hiring the best creative minds for their digital campaigns, it is always difficult for individual content creators to make their voice heard and create a buzz around their cause. As a content creator, you also want to make sure that your hashtags for Instagram and campaigns are not only effective but also fun, unique, and current.
Not to worry!
We have taken a look at some of the best hashtag campaigns of all time that will give you some fresh inspiration and perspective.
Here are some more recent examples of 5 hashtag campaigns that have taken social media by storm and have earned their place among the top hashtags of all times:
1. #DontRushChallenge: The Don’t Rush Challenge went viral on TikTok in 2020, encouraging participants to transform their appearance from “home” to “glam” in a quick video. The challenge showcased creativity and humor while bringing people together during quarantine.
2. #2020Challenge: The 2020 Challenge gained popularity on Instagram and Twitter in late 2020, encouraging users to share four photos that represent their experience during the tumultuous year. This hashtag campaign showcased the power of visual storytelling and allowed people to connect over shared experiences.
3. #IceBucketChallenge: The Ice Bucket Challenge became one of the most popular hashtags in the summer of 2014 and raised awareness and funds for ALS research. The campaign challenged participants to dump a bucket of ice water on their heads and donate to the ALS Association. It generated over $220 million in donations and attracted high-profile participants like Bill Gates, Oprah Winfrey, and Mark Zuckerberg.
4. #FeelGoodFriday: The Feel Good Friday hashtag was a trending hashtag on Twitter, encouraging users to share positive news and uplifting stories. This campaign provides a welcome break from the negativity and divisiveness often seen on social media and reminds people to focus on the good in the world.
5. #PlantParenthood: The Plant Parenthood hashtag campaign is a recent trend on Instagram, celebrating the joys of plant ownership and sharing tips for plant care.
As you noticed, a majority of these popular hashtags used here are still used on social media and that speaks volumes about their success rate. We know, you must be wondering “How do I come up with a trending hashtag that is as viral as these?”
The solution is simple – the best hashtags are easy to write and pronounce. Moreover they should instantly connect your user to your cause and intrigue them to learn more about the same.
Kickstart your own campaign and get the world talking!