There are endless possibilities when it comes to social media campaigns, and sometimes the most unexpected ones can be the most successful. Here are five out-of-the-box social media campaigns that blew the internet:

The #nomakeupselfie

In March 2014, cancer charity Cancer Research the UK launched the #nomakeupselfie campaign, which encouraged women to post pictures of themselves without makeup to raise awareness for the disease. The campaign was a huge success, with millions of women participating and raising millions of pounds for the charity.

The #mycalvins campaign

In May 2014, fashion brand Calvin Klein launched the #mycalvins campaign, which encouraged people to share photos of themselves wearing the brand’s clothes. The campaign was a huge success, with celebrities and everyday people alike sharing pictures of themselves in Calvin Klein clothes.

In 2017, Nike released a “Dream Crazy” social media campaign featuring Colin Kaepernick. The campaign was widely praised for its empowering message and Nike’s support of Kaepernick’s activism.

In 2018, French luxury brand Dior caused a stir with its “We Should All Be Feminists” campaign. The campaign featured a short film directed by Ava DuVernay, which was praised for its intersectional feminist message.

In 2019, Gillette released a controversial ad called “The Best Men Can Be” that addressed the issue of toxic masculinity. The ad was widely discussed and divided opinions, but ultimately sparked a meaningful conversation about gender norms.

With the explosion of social media, social media advertising has become an enormous market. Social media ads allow you to promote your products or brand on various social media platforms. We hope this blog post has allowed you to see how you can use some of the most innovative and unique social media ad campaigns to promote your products in exciting ways. 

These are just a few examples of out-of-the-box social media campaigns that have blown up the internet. In a time when brands are increasingly expected to take a stand on social and political issues, these campaigns show that they can be done creatively and effectively.