Social media has come a long way in the past decade. It has transformed from a simple platform for sharing updates with friends to an integral part of our lives.
It started as a way to connect people who were geographically distant and developed into something more.
Here are some of the biggest social media trends of all time:
The Ice Bucket Challenge
The Ice Bucket Challenge was a viral campaign to raise awareness for amyotrophic lateral sclerosis (ALS) that took place between 2014 and 2015. The challenge consisted in pouring ice water on one’s head or donating money to ALS research, with the participant nominated to do so by friends or family members. It was popularized by Pete Frates, who has lived with ALS since 2012, through his Facebook page “A Warrior’s Voice.” The idea was then promoted by Pat Quinn who has also hosted charity events for ALS.
The Dalgona Coffee Challenge
In 2014, a café in Australia set up a challenge for its customers. They offered $5 to anyone who could drink a cup of coffee without taking a break for 12 hours. The challenge was posted on Facebook and quickly went viral with over 1 million shares. This is just one example of how social media can be used to create marketing campaigns.
The Harlem Shake Challenge
The Harlem Shake Challenge is a YouTube video that was uploaded by DJ Baauer in January 2013. It features a person dancing to the 2013 song “Harlem Shake” by Baauer, while others dance around them. The video became an Internet meme and is often used as a form of trolling.
The Runaway Aurora Challenge
The Runaway Aurora Challenge was a social media trend where people who were in the northern hemisphere tried to capture the aurora borealis or Northern Lights. The trend grew out of a video that was posted on Reddit by user “polaris1135” in which they captured footage of the aurora borealis or Northern Lights, and then challenged others to do the same.
The Mannequin Challenge
The mannequin challenge was a social media craze in which people remain frozen in action like a mannequin, typically while someone films them. The trend was started by a high school student from Florida named Isaiah. He posted his video on Twitter and the challenge went viral. The popularity of the trend led to many celebrities and public figures taking up the challenge including Justin Bieber, Ellen DeGeneres, Britney Spears, and Hillary Clinton.
The Bored in the House Challenge
The challenge was created by one bored housewife, and it quickly became an internet sensation. The challenge is to make videos while sitting in your house, doing mundane tasks like folding laundry or cooking dinner.
The Kiki Challenge
The Kiki Challenge was a dance craze that swept the internet. It involved a person dancing to Drake’s “In My Feelings” while being filmed and then uploading the video to social media. It was one of the biggest social media trends of all time.