Whether you are a seasoned social media influencer or a budding content creator, you should know about the most popular social media platforms so that you can use them to maximize your reach and get more followers.

We are listing 5 of the most popular social media platforms for you to be on in 2022. 

Facebook

Facebook is the largest social media platform globally with 2.85 billion monthly active users worldwide.

It is one of the most trusted and popular brands among business advertisers and has a strong customer base which helps in expanding small & large businesses.

Facebook’s daily active users currently stand at 1.908 billion people, from which 65.9% of the total monthly users log in on a mobile device or desktop each day.

Instagram 

According to the latest official data, Instagram has 1 billion monthly active users globally, with the largest addressable Instagram ad audience size of 180 million in India.

The platform offers creators creative ways to interact with their audiences. Be it story stickers, Ig Lives, Reels, or regular posts. Every format has its own plus point. 

Since the introduction of Reels, Instagram has started to focus on promoting more engaging and creative content to its users. 

YouTube 

YouTube is one of the oldest and the most trusted platforms to share content with the audience. Its global reach, brand associations, and revenue model have been the leading reasons for its popularity. 

YouTube has over 2 billion monthly active users. Among these, there are more than 30 million paid subscribers.

Snapchat 

As of Jan 2022, Snapchat has 293 million daily active users worldwide. On average, 5 billion Snaps are created every day. According to company data, 40.96% (120 million) of Snapchat daily active users are located in Asia, Africa, South America, and Australia.

Snapchat is considered to be one of the most popular social media apps among teens and young adults. 

Twitter 

Twitter currently has 396.5 million users, which counts for 8.85% of the world’s overall social media user base.

For the last 15 years, Twitter has always been that one platform where tweets can start authentic conversations across the globe.

In August 2021, Twitter revealed that it is launching an exclusive research community just for creators and also plans to roll out a ‘Super Follow’ feature, which will offer creators the chance to deliver exclusive content in exchange for a monthly subscription.

So whether you are just starting your content creation journey or have missed out on any one of these platforms, then you know where to start.

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