Instagram carousels give users the option of sharing multiple photos and videos in a single post. This is something that the content creators can benefit from hugely as this gives them more space to display their content.
Carousels increase engagement and time spent on the post because there’s more to consume. Carousel posts also appear in the feed more than once with a different slide displaying each time.
According to Socialinsider, in 2017 only 3 to 4% of Instagram content consisted of carousel posts, in July 2020 that percentage grew to 19.44%.
Instagram Carousels have an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos. The engagement rate per post goes over 2% when all 10 carousel slides are used.
Here are 5 ways to use Carousels to increase engagement
- Before and After
- Behind the scenes
- Showcase your brand or products